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Following successful trials in a limited number of airport travel retail outlets during the past few months, Diageo is now rolling out its Johnnie Walker Double Black blend across the whole travel retail spectrum.
Johnnie Walker, Double Black (Scotland)
Double Black is a more ‘extreme’ version of Johnnie Walker Black Label, with a powerful wood impact, courtesy of the use of some spirit matured in deeply charred casks, and a greater concentration of smoky Islay-style flavour characteristics. It carries no age statement. Global brand director David Gates says that “Interest in the Scotch whisky category continues to be high and we believe consumers want to explore the huge range of flavour experiences that a brand like Johnnie Walker can deliver. We believe that Johnnie Walker Double Black will excite consumers in the blended Scotch whisky category while delivering a fantastic tasting new blend." Smoky and mildly medicinal on the nose, with barbecue, vanilla and lemon notes. The rich palate offers restrained grain, lots of malt character, a pinch of pepper, peat and black jelly babies. The finish is lengthy and satisfyingly bonfire-like. 40.0% ABV, 70cl, £27.00, Duty Free & Travel Retail.

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